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REDWOOD CITY, CA – February 21, 2012 – Left Brain DGA, a Silicon Valley-based Demand Generation Agency, announced the expansion of its agency services by adding Analytics & Optimization and Sales Enablement practices.
David Raab will lead Analytics & Optimization and Melanie Erickson will head Sales Enablement, both as Vice Presidents.
“Enterprise companies now have access to best-in-class practitioners in every phase of the demand generation process through a single agency,” said Malcolm Friedberg, Left Brain DGA’s CEO. “With David and Melanie, we now have leading experts that will deliver revenue through the Marketing-to-Revenue cycle, allowing Left Brain DGA to provide unparalleled results.”
David Raab is joining Left Brain DGA as part of the agency’s acquisition of Raab Associates technology practice, where he held the position of Principal. Raab has more than 30 years experience as a marketer, consultant and analyst. He is the author of Marketing Automation Vendor Selection Tool and The Marketing Performance Measurement Toolkit and is a frequent industry blogger, commentator and speaker.
Melanie Erickson most recently held the position of Director of Sales Enablement at Yammer Inc., where she built a Social Sales Enablement University for International SMB, Enterprise and Strategic account sales teams. With 25 years experience in Enterprise Sales and Sales Development, her expertise lies in architecting and implementing custom sales enablement programs for large enterprises.
Left Brain DGA’s Analytics & Optimization and Sales Enablement practices
The Analytics & Optimization practice will analyze customer behavior, measure demand generation program results and identify opportunities for improvements. It will employ sophisticated testing, reporting, forecasting, and multi-source data integration to enable continuous enhancements to program structure, timing and content and to link demand generation programs to sales revenue. The practice will combine existing Left Brain DGA methodologies with Raab’s own experience as a marketer, measurement expert, and technology consultant.
The Sales Enablement practice will ensure sales teams, from Lead Development to Field Sales, have the right tools and training programs in place, based upon a customized analytics and enablement assessment for each client. This will include a gap analysis of existing programs and tools, evaluation of current sales cycle process and hang points, and implementation of an end-to-end Enablement program. Left Brain DGA’s Sales Enablement team will work collaboratively with the client to identify needs and deliver a range of services including training, tools, certification frameworks and coaching.
About Left Brain DGA
Left Brain DGA is a leading demand generation agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model – The Left Brain Model™ – powered by marketing automation technology. The agency delivers a full set of services that span strategy, content, technology, analytics and optimization for demand generation programs.
Left Brain DGA is based in the heart of the Silicon Valley.
"As a leader in the social media space, Small World Labs understood the need for marketing automation. What we didn’t know was how we should use automation to support our existing sales and marketing programs. Left Brain took the time to understand our business and plugged automation into our existing processes. It was a highly valuable experience."
David Glenn
