What’s a DG Agency?

Legacy marketing agencies place interruptive, mass marketing at the core of their tactics. In the Web 2.0 era, where B2B buyers prefer a web-based self-selection, educational and peer-communication approach, that strategy doesn’t work. Why? Because buyers want to control how they consume information, getting answers from sources they trust. Today’s buyer requires a new marketing approach that leverages a different set of tools. And this means you need a new type of agency.

The key elements to a Demand Generation Agency approach include:

• Building a holistic, integrated set of buyer nurturing programs that enable marketing to operate at the center of—and lead—the customer acquisition, adoption and renewal processes.
• Leveraging Marketing Automation as the core infrastructure to power Demand Generation programs.
• Creating a set of business processes to integrate the marketing and sales teams, closely track and optimize marketing spending and capitalize on your existing success.