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This week I had the pleasure of presenting at the very first Content Marketing World! It was very exciting, a lot of great content marketing, social media experts and authors attended and spoke about the industry and how it’s evolving. There was a good combination of motivational (get out there and do it!) speaking as well as plenty of how-to, practical advice to get your content marketing efforts in order, and aligned with revenue goals.
One of the presentations I gave was on more of the tactical side. I spoke about 21 ways to distribute content. Originally it was from the perspective of “I have all this content, now what?” but I really felt strongly about emphasizing the fact that content distribution is really a discipline that needs to be considered much earlier on, when you’re in the content strategy phase. If it’s something you think of after the fact, the success of your content marketing programs may be at risk.
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I‘m excited to announce that Barbra Gago — formerly with Genius.com and Cloud9 Analytics — is joining Left Brain as a key member of our demand generation strategy team. Barbra brings great expertise around inbound marketing, content marketing, Website information architecture design, social media and how to leverage all of these elements for integrated, buyer-centric, buyer-driven demand generation. So welcome Barbra … and read on for her first blog post on leveraging social media in B2B demand generation. ~ABN
Social media – alone – cannot drive the type of scale B2B demand generation results that most enterprises need. But when social media is combined with other buyer-targeted content and programs – especially as part of an inbound engagement model – it can serve as a critical multiplier of your efforts. Moreover, it can enable you to engage with your buyer at phases of his/her decision-making process that other mediums cannot reach.
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