Contact Us: 1-650-561-3435
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for business and consumers worldwide.
Business Challenge:
Avery Dennison planned to introduce a new product line to existing B2B customers.
Solution:
Buyers were segmented into 4 category types based on unique “buying” profiles. A five touch lead nurturing program with a cumulative lead scoring model was implemented delivering valuable educational content to move prospects through the buying process.
Results:
11% of all customers became sales-qualified leads.
“We launched a new label product portfolio and needed to reach multiple buyer segments. After partnering with Left Brain DGA, we were able to leverage marketing automation software to develop and implement targeted campaigns that helped increase our sales ready leads by more than 10%.”
Rick Neiman
Director Digital Marketing
Labels and Packaging Materials, North America
Avery Dennison
"We have an extremely experienced team at InsideView with extensive background in Marketing Automation related technologies. Despite our internal resources, we didn’t know details about the different solutions. Left Brain did a fantastic job of helping us understand which system was going to be the best fit. It was a very thorough process, and they absolutely helped us to make the right choice."
Saad Hameed
