Intuit

Intuit Inc. is a global leader and provider of business and financial management solutions for small and mid-sized businesses.

Business Challenge:
Traditionally, Intuit only relied on its call center to up-sell its flagship product. Moving forward, Intuit needed to close the gap to nurture missed opportunities.

Solution:
Identified key buyer profiles, mapped the buying horizon, and then sent marketing automation driven nurturing emails to prospects.

Results:
Increased the flow of prospects through to sales ready-leads, and increased sales and call volume while capturing 100% of back requests.