Contact Us: 1-650-561-3435
McKesson is the industry leader providing healthcare services and information technologies to deliver high-quality healthcare.
Business Challenge:
Increase registration for annual customer and prospect tradeshow.
Solution:
Segmented previous tradeshow attendees and created customized, targeted marketing automation driven emails to reach prospects.
Results:
There was a 15% increase in show registration, also the ability to identify over 90 sales-ready leads.
"We have an extremely experienced team at InsideView with extensive background in Marketing Automation related technologies. Despite our internal resources, we didn’t know details about the different solutions. Left Brain did a fantastic job of helping us understand which system was going to be the best fit. It was a very thorough process, and they absolutely helped us to make the right choice."
Saad Hameed
