Buyer-centric Strategy

Develop Buyer-centric Demand Generation

You are always competing for your buyer’s mindshare with several competitors and a long list of other priorities. In order to successfully win their attention, your communication must demonstrate that your focus is on them. This requires an understanding of their needs – a “buyer-centric” approach to demand generation.

Left Brain conducts highly detailed research in order to get inside the mind of your buyer. We help you to understand your buyer beyond simple demographic criteria, by identifying their questions, content needs, and places for fulfillment. We help you build a base of knowledge in order to deliver a productive buyer experience, and an optimized demand generation plan.

How we get you buyer-centric:

Buyer Process Analysis
Do you understand how your different buyers go through the process of educating themselves? Do they use search first or are they more likely to leverage a community of peers? Armed with an understanding of their process, you can develop a communication strategy that aligns with each step.  These are ways we analyze buyer process:

• Buyer persona research and development
• Buyer segmentation
• Content consumption patterns
• Buyer engagement models

Demand Generation
Demand generation is much more than simply filling the funnel with new names; its addressing the needs of prospects in various buying stages through an integrated set of processes. It requires a strategic framework that is tailored to your marketing and sales environment, one that translates into a clearly defined approach to managing every aspect of a prospect and customer’s life cycle.

• Know where to invest
• Integrated demand generation
• Acquisition modeling
• Web development
• 3rd party list planning