Revenue Recognition

Marketing ROI analysis
Marketers are consistently being asked to justify their marketing investment, a requirement that presents several challenges including: identifying the needed data, collecting it in a reporting tool, and providing analysis (often in the form of net present value). The Marketer that understands when to (re)allocate spend and can justify future budget requests is empowered to be successful in and outside of the board room.

Reverse-funnel math
You know your marketing and sales goals, but are you clear on the cost to get there? Reverse-funnel math is the process of working backwards from you goals to determine the required spend. Using industry benchmarks and, where possible, your own data, you can determine the number of inbound and outbound prospects your programs needs to touch to achieve your objective.