Contact Us: 1-650-561-3435
Marketing automation combines several aspects that most classically trained brand marketers haven’t encountered: technology, analytics and business process. Despite first appearances, deploying a new technology in a complex marketing and sales ecosystem, requiring an analytical framework and sophisticated business processes is certainly challenging.
Marketing automation is unique because, unlike most areas of marketing where you can parlay past experiences, it requires subject-matter expertise. The concepts appear simple, but applying them is far from easy. Left Brain will take time to understand your unique requirements and restraints, identify opportunities for ‘quick wins’ and develop a comprehensive plan for getting more from your marketing automation investment.
Marketing Automation Adoption
Marketing automation is enterprise software and it presents a number of formidable challenges. The process may begin with vendor selection but quickly moves to integration with legacy systems and configuration of your platform. Unless you’ve done it before, none of it is easy.
Marketing Automation Consulting
A common plateau with marketing automation happens about 6-9 months into the process, when one realizes that he or she is only scratching the surface. Often faced with increasing pressure to justify the investment, we can help you show immediate value while building a program for long-term success.
"We have an extremely experienced team at InsideView with extensive background in Marketing Automation related technologies. Despite our internal resources, we didn’t know details about the different solutions. Left Brain did a fantastic job of helping us understand which system was going to be the best fit. It was a very thorough process, and they absolutely helped us to make the right choice."
Saad Hameed