Marketing Automation Adoption

Services Descriptions

Vendor Selection
Technology is new to most marketers and differentiating between one and the next can seem virtually impossible. While a number of technologies have similarities, there are significant differences in both the functionality and scalability of tools. Don’t rely exclusively on the vendors to become educated about what the right fit is for your environment, resources and skill set.

CRM + Social Media Integration
Enterprise companies are often challenged with a technology environment that includes multiple and disparate CRM systems. Bringing in a marketing technology stack that includes marketing automation may only complicate an already complex environment. By mapping out a holistic, long-term approach that is sensitive to requirements of various stakeholders, companies can maximize their technology investment

Marketing automation platform configuration
Enterprise marketing automation platforms are not ‘plug and play.’ It’s important to think through a variety of considerations in configuring your platform. By investing the time on the front end, you can anticipate how your use of marketing automation may evolve over time and plan accordingly.

Agency Outsourcing
Depending on the maturity and development of your Demand Generation program, outsourcing the production and management of the technology and campaign execution can present an interesting option. Whether it’s a short-term approach or part of a road map to bring the expertise in-house, it’s a way to get started now.