Marketing Automation Consulting

Services Descriptions

Needs Analysis
While many marketers have a good overall sense of their needs, connecting those needs to specific challenges can be difficult. A third party can leverage experience from organizations that have faced similar challenges, giving you peace of mind that your investment in marketing technology is the right one for your business.

Deliverability optimization
Email delivery can be impacted by a wide variety of criteria including email content, delivery mechanism and IP issues. It’s important to get guidance from a domain expert about this very critical, yet often technical, area to ensure that your emails are reaching their intended recipient.

Technology infrastructure planning
Marketers are being asked to work in an increasing technical environment, and effectively applying the right technology can often provide a significant advantage. If you’re not a tech-savvy marketer and don’t have an IT person who knows marketing technology, it’s important to get insight into which tools are available and how you can leverage them in your existing environment.

Revenue Recognition
Marketing is under increasing pressure to demonstrate its contribution to revenue. Without a program to measure marketing’s impact, it’s hard to illustrate (“recognize”) your success. By building Demand Generation models using reverse funnel math and presenting a net present value analysis, we can help you demonstrate your impact on the bottom line.