• We’re a different kind
    of demand gen blog.

    You are always competing for your buyer’s mindshare with several competitors and a long list of other priorities. We write about how to win it.

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  • Know where to invest
    your marketing dollars

    Understand how buyers get educated and measure what works, so every future marketing investment earns its keep.

    Learn More
    Photo: nappa, CC BY 2.0, via Wikimedia Commons

  • Evolve from batch
    and blast to nurturing

    Nurturing is probably the single most important component of effective demand generation.

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    Photo: Judgefloro, CC0, via Wikimedia Commons
Left Brain Demand Gen is a different kind of marketing publication. We look at B2B demand generation through the way prospects and customers consume information to make buying decisions, and at the lead nurturing programmes that deliver the content they need to decide well. We cover marketing automation tools, the business processes that make budgets go further and the measurement that proves results. We also keep an eye on casino and sports betting operators, whose CRM teams run some of the most data-driven nurturing anywhere: see iGaming Demand Gen.

Tell us who You are

so we can point you to the right reading

  • Marketing
    If you’re like most marketers, your to-do list grows faster than you can tick it off. Strategic thinking? It would be nice, but how do you get out of the weeds? Use technology to automate business processes, and read how others did it.
    Learn more »
  • Marketing Executive
    Tired of hallway debates with your sales counterpart about the “quality” of the leads you provide? Need to show your CEO a true return on marketing investment? Start with attribution, holdout tests and reports executives read.
    Learn more »
  • General Manager
    You’re busy, with responsibility for a business unit or even a division. Marketing and sales are critical, but do you have time to dig in? Build demand generation infrastructure that gives sales a steady supply of qualified leads.
    Learn more »
  • Sales
    Marketing delivering truly sales-ready leads? It might sound like wishful thinking, but with shared lead definitions, honest scoring, patient nurturing and the right technology, it can become a reality.
    Learn more »

Let’s talk demand gen

questions, corrections and article ideas are welcome

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