Month: March 2021

March 3, 2021
Surviving a Content Marketing Meltdown? Stop Thinking & Start Listening

If you are a B2B marketing writer and editor or a content strategist, you no doubt hit a dry well from time to time on what to write, how to write it, or to whom the information should be customized to help.

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March 3, 2021
Can We Close the Sales-Marketing Gap? 3 Strategies to Get You There

With a dozen years in enterprise sales and a baker’s dozen building sales enablement organizations from the ground up, I’ve experienced the universal gap between marketing and sales through the eyes of sales. As a sales enablement consultant in a demand generation agency, I view it through the lens of marketing. Yet my conclusion about why the […]

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March 3, 2021
Surviving Blog Burnout: Top 5 Recommendations for Re-invigorating Your Blog

One of my highly successful friends, who also happens to be a small business owner, sighed with weariness to me the other day, “I just can’t do it all.” After consistently publishing 1-2 blog posts per week for six months, she ran out of steam, both in terms of time and topics. “I’m taking a […]

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