If you are a B2B marketing writer and editor or a content strategist, you no doubt hit a dry well from time to time on what to write, how to write it, or to whom the information should be customized to help.
Month: March 2021
With a dozen years in enterprise sales and a baker’s dozen building sales enablement organizations from the ground up, I’ve experienced the universal gap between marketing and sales through the eyes of sales. As a sales enablement consultant in a demand generation agency, I view it through the lens of marketing. Yet my conclusion about why the […]
One of my highly successful friends, who also happens to be a small business owner, sighed with weariness to me the other day, “I just can’t do it all.” After consistently publishing 1-2 blog posts per week for six months, she ran out of steam, both in terms of time and topics. “I’m taking a […]