Category: Marketing

March 3, 2021
Can We Close the Sales-Marketing Gap? 3 Strategies to Get You There

With a dozen years in enterprise sales and a baker’s dozen building sales enablement organizations from the ground up, I’ve experienced the universal gap between marketing and sales through the eyes of sales. As a sales enablement consultant in a demand generation agency, I view it through the lens of marketing. Yet my conclusion about why the […]

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