Social selling is not just LinkedIn requests and tweets. It means knowing the customer, understanding their business and engaging with a relevant value proposition.
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23 articlesContent Marketing
Content is the fuel of every nurturing programme, and it is expensive. These articles cover how much you need, how to map it to buying stages and how to earn buyers' trust with it.
From casino comparison sites to supplier briefings for operators, the gambling industry shows how content drives decisions in a crowded market.
Early-stage buyers distrust promotional content. Brand-agnostic content that addresses their problems, even mentioning competitors, earns trust and the next step.
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A nurturing programme needs far more content than most budgets assume. The maths of content volume, what it costs relative to software, and how to map it.
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