Marketing automation without documentation is a car without a spare key. The five documents every marketing and sales team should write before going live.
Continue readingDemand Gen (r)Evolution
The library
23 articlesMarketing Automation
Marketing automation is the engine of modern demand generation, but the engine is not the strategy. These posts look at platforms, processes and the documentation that keeps programmes running.
Betting operators run some of the most advanced triggered marketing in any industry, so we compare notes with them too.
Written after Dreamforce 2011 and updated for 2026: how CRM and marketing automation platforms evolved, how they compare, and whether they make marketing buyer-centric.
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