Demand Gen (r)Evolution – Page 3

Lead nurturing fails when it is treated as a drip campaign. A layered model with a buying-cycle track, a promotional track and a drip track keeps buyers moving.

Demand generation is not a top-of-funnel tactic or a sales job title. It is the whole job of B2B marketing, from first awareness to customer lifetime value.

Should B2B marketers give away their best content without registration and wait for anonymous readers to return? A case for gating content wisely.